First Annual Content Marketing World Manufacturing Summit

Attention, manufacturing marketers: In today’s digital world, your most important strategic assets may not be your budget, your talent, or your intellectual property. Instead, according to ThomasNet®, the foundation for your future growth is the content on your products and services. Manufacturers with smart content strategies are building brand awareness, generating leads, and increasing sales in up and down markets.

To help marketers at business-to-business (B2B) manufacturing companies learn from these innovators, ThomasNet and the Content Marketing Institute will hold the first annual Content Marketing World (CMW) Manufacturing Summit on September 12, 2013 in Cleveland. The conference will help small and large manufacturers from around the world, as well as their public relations and marketing agencies, to increase leads and sales by using powerful content strategies. Marketers from Caterpillar, Lincoln Electric, and DuPont are among those who will share their best practices.

The event is being organized by the two leading authorities in manufacturing content marketing. ThomasNet has worked with thousands of manufacturers to help them align their content strategies (from websites to blogs to social media programs) to their business goals. The Content Marketing Institute (CMI), founded by Executive Director Joe Pulizzi, produces the annual Content Marketing World, the largest event of its kind. Mr. Pulizzi also publishes the content marketing blog, Content Marketing Institute, and is the co-author of Managing Content Marketing. Last year's Content Marketing World drew attendees from companies such as Caterpillar, Majestic Steel, Parker Hannifin, Timken, PPG Industries, General Motors, Konecranes, New Pig and more.

“We are thrilled to partner with ThomasNet on this new event,” said Mr. Pulizzi. “No-one understands the behaviors and needs of buyers and engineers in the manufacturing community better than Thomas. They are constantly researching the kind of content that influences their buying decisions, and developing innovative programs in response.”

“We’re excited to hold this first-of-its-kind event with the Content Marketing Institute,” said Paul Gerbino, Publisher, ThomasNet News®. “This organization has set a standard for conferences that provide information that B2B marketers can’t get elsewhere. Participants who attend will gain a head start on new content strategies for a competitive advantage.”

Mr. Gerbino will deliver the opening address at the conference, followed by Robert Rose, Chief Strategist, CMI, who will share cases from 3M and Henkel. Other speakers will include Alan Porter, Content Marketing Manager, Caterpillar; Craig Coffey, US Marketing Communications Manager, Lincoln Electric; and Gary Spangler, Corporate eMarketing Manager, DuPont. They will be joined by additional presenters from the agency world, as well as ThomasNet and CMI.

The Manufacturing Summit will take place the day after the 2013 Content Marketing World conference, scheduled for September 9-11 at the Cleveland Convention Center.

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