Fourth Annual Sketching Lab

More than 70 creative minds from around the world will come together August 7-9, 2015 in Costa Rica for the Fourth Annual Sketching Lab. Participants in the Sketch Aerobics event will learn sketching skills that lead to product development methodology, using visual communication to foster innovation.

"We started Sketching Lab in 2012 to create an educational and inspirational space that would use drawings as a tool for design and visual communication," says Jose Gamboa, founder of the event and director of industrial design at Slingshot Product Development Group in Georgia. "This is a forum for people to share their passion and knowledge in visual communications. Designers and artists from around the world are invited to participate and we aim to inspire future generations with this unique program."

Gamboa, who was born in Costa Rica, had the full support of Slingshot in launching this interactive program three years ago. The purpose of the event is to help build a design community in Costa Rica. Each year he plays a key role in the sessions and is able to teach visual innovation and creative strategies to participants, which include students, freelance artists, dreamers and doers in the areas of fashion, graphic design, animation, industrial design, illustration and architecture.

"I'm able to show these people a bit of what we do at Slingshot, using sketch technology to bridge the gap between development investment and business success by approaching product development in a complete, holistic way," says Gamboa, who has served as an industrial design professor at the Savannah College of Art and Design (SCAD).

The intense three day workshop includes drawing, mind mapping, concept development and visual communication. In addition to Gamboa, program attendees will learn from experts Andres Parada, Joey Zeledon and Matt Marrocco.

"Sketching Lab's goal is to ignite a person's interest in improving hand drawing and sketching skills, which are essential tools for anyone in the arts and design field," says Gamboa. "This year I'm collaborating with Joey, senior industrial designer at Smart Design in New York, to create a methodology that will help develop a single idea generated by the event under the criteria of tradition, culture and nature, that will later be refined by Joey, myself and the team at Slingshot. The idea will be taken to the prototype or small production stages so that the participants can see the results of their creativity.

"With hard work, anything is possible. Our speakers are a great example of that statement. Now that we're in our fourth year, we're seeing educational institutions carefully looking at and recruiting the talented people who participate in Sketching Lab."

According to Gamboa, sponsorship of the Sketching Lab event is important to Slingshot because it puts a worldwide focus on talented designers. "Our company seeks out opportunities like Sketching Lab to give back to society," says Gamboa. "We're able to shine a spotlight on diversity and the talents available in Costa Rica and participants from other countries by continuing to support this event year-after-year."

For more information, visit: www.sketchinglab.com/en

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