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Siemens PLM Software Appoints Senior Vice President of Marketing and Strategy

Siemens PLM Software announced the appointment of Brenda Discher in a new position for the company, senior vice president for Strategy and Marketing. Reporting directly to CEO Tony Hemmelgarn, this position will be responsible for transforming the Siemens PLM Software and Mentor marketing and strategy functions into a combined organization that will play a significant role in the growth of the company going forward.

”We’ve been quite successful in partnering with mid- to large-size companies to help them realize their innovation goals through the application of our software,” said Tony Hemmelgarn, CEO of Siemens PLM Software. “Brenda’s background and experience add an important component to our team, which can help increase our focus in helping small and mid-size companies leverage our software to transform their business as well.”

Most recently, Discher served as vice president of Global Customer Service/Support for Autodesk. In this role, she was responsible for transforming the customer service and engagement process as the company transitioned to Software as a service (Saas). Brenda led online community and customer success functions, working to ensure customer adoption and retention.

Prior to this responsibility, Discher spent nearly 20 years in various marketing leadership positions at Autodesk. There she directed product and industry go-to-market strategy, social/demand/lead generation, channel partner cultivation, customer segmentation/profiling, as well as marketing communications, public relations and acquisition strategies. She also led product management in the company’s Mechanical Software division and was responsible for launching several design, product lifecycle management and SaaS offerings.

Ms. Discher holds a BS in Mechanical/Industrial Engineering from Eastern Michigan University. In addition, she has an MBA in International Marketing and Finance, also from Eastern Michigan University.

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