PMA Hosts Second Annual Conference for Marketing & Sales Professionals

The Precision Metalforming Association (PMA) has scheduled its second annual Marketing and Sales Conference, August 24-25, 2011, in Chicago, IL.  The event features educational sessions delivered by top-notch speakers, offering tried and true examples for reaching new customers, maintaining current customers and establishing strong company brands.

Keynote speaker Tom Snyder, Business Performance Partners, will give a presentation titled, “The Promised Land or The Donner Pass: The Customer Needs You to Lead.”  Research has shown that it is a superb time for the salesperson willing to lead by providing insight to his/her customers.  Snyder will discuss the tactics, techniques and excitement that this research reveals.

The program also features two concurrent educational tracks for management and sales-level executives.  Topics include creating loyal customer relationships, innovative marketing techniques and mechanisms, marketing and social media, supercharging a business for growth, high-performance selling, recalibrating the revenue engine and sales management.

Registration fees are $425 for PMA members and $525 for nonmembers.  Visit www.pma.org/marketingandsales for complete conference details and to register online.  Contact Allison Grealis at 216-901-8800 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it with questions.

PMA is the full-service trade association representing the $113-billion metalforming industry of North America—the industry that creates precision metal products using stamping, fabricating, spinning, slide forming and roll forming technologies, and other value-added processes.  Its nearly 1,000 member companies also include suppliers of equipment, materials and services to the industry.  PMA leads innovative member companies toward superior competitiveness and profitability through advocacy, networking, statistics, the PMA Educational Foundation, FABTECH and METALFORM tradeshows, and MetalForming magazine.

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