PlasticsToday, the Leading Resource for the Global Plastics Industry, Expands its Business and Content Team Worldwide

UBM Canon, the leading B2B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, announced today some key changes to its leading brand for the plastics processing industry, PlasticsToday.  PlasticsToday now has a new Brand Director, a new Content Director, and three new contributing editors.  The moves align with PlasticsToday's focus on serving its global audience of plastics professionals and delivering return on marketing investment to its customers.

John Guadagno has been promoted from Sales Director to Brand Director for PlasticsToday.  John has been a key player in developing new digital solutions for PlasticsToday customers. John joined the PlasticsToday team in 2008 and was responsible for the launch of the PlasticsToday daily email newsletter, NewsFeed, as well as several other digital media products.  He has over 12 years of B2B media experience with expertise in SEO, website marketing, database marketing and email marketing.

Tony Deligio has been promoted to the role of Content Director for PlasticsToday.  Starting with Injection Molding Magazine in 2000, Tony Deligio has been covering the global plastics processing industry for more than a decade, with writing and reporting experience over that time with Plastics Machinery & Auxiliaries, Modern Plastics Worldwide, and PlasticsToday.  Tony has been instrumental at PlasticsToday in building quality products that are resonating with the audience.

PlasticsToday has also added on three new contributing editors to its Content Team:  Doug Smock, Karen Laird, and Debbie Sniderman, bringing the total number of its regular contributors to 13.  Doug is the Medical Content Editor for PlasticsToday and has been writing about plastics technology since 1986, including coverage of nine K Fairs and nine National Plastics Expositions. He is the former Chief Editor of Plastics World and Purchasing magazines and the former Editorial Director and Associate Publisher of Modern Mold and Tooling. Doug is also co-author of two leading books on supply chain management: "Straight to the Bottom Line" and "On-Demand Supply Management".

Karen Laird is based out of the Netherlands and her professional experience includes current work in PR and marketing at People Creating Value, as well as acting as the editor/publisher at Laird Publishing, and the chief editor/assistant publisher at Media Business Press. She is a longtime veteran of the plastics industry, and reports on all things sustainability related in her weekly Green Matters column.

Debbie Sniderman's Renewable Report is PlasticsToday's new weekly column on renewable energy and alternative energy, covering opportunities in this growing field for plastics processors. Debbie writes for, owns, and acts as a consultant with VI Ventures, an R&D and manufacturing consulting company for renewable energy products and technologies.

"Our dedication and commitment to serving the media needs of the global plastics processing marketplace continue with the promotion of John and Tony, and addition of contributing editors Doug, Karen, and Debbie.  PlasticsToday will continue to expand its reach and targeted content for key emerging markets and maintain its position as The Global Community for Plastics Professionals," stated Stephen Corrick, VP and Executive Director for UBM Canon Publishing.

PlasticsToday is currently recruiting another person to join its editorial staff on a full-time basis, and it has a full portfolio of products lined up for 2012, including its NPE 2012 Preview Issue, Newsletter, and Microsite, the continuation of its Extrusion Expert and Injection Molding Webinar Series, enhanced website, and more.

PlasticsToday is a main sponsor of UBM Canon's leading plastics events PLASTEC, Plast-Ex, and ExpoPlast, and is also teaming up with Medical Product Manufacturing News this December to launch a new conference on Innovations in Medical Polymers.

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