Toyota Motor Sales

Toyota Motor Sales (2)

Toyota Motor Sales (TMS), U.S.A., Inc. has announced the five winners in its Ideas for Good initiative, a unique program which invited consumers to share their ideas on how to repurpose Toyota technologies beyond their automotive applications. The winning ideas, as determined by popular vote, will be brought to life with the help of Toyota, Carnegie Mellon University (CMU) and Deeplocal experts during a rapid prototyping session in June.

An extension of Toyota's enduring commitment toward continuous improvement, the Ideas for Good initiative inspired people to imagine new possibilities for five distinct Toyota technologies: Total HUman Model for Safety (T.H.U.M.S.), Solar Powered Ventilation System, Hybrid Synergy Drive (HSD), Advanced Parking Guidance System and Touch Tracer Display. The submission period ran from November 8, 2010 through February 28, 2011. More than 4,000 submissions were evaluated by a panel of independent judges, including Keith Grossman of WIRED magazine; Grace Hawthorne of Stanford University; Josh Morenstein of fuseproject; Joel Stitzel, Ph.D. of Wake Forest University Baptist Medical Center and Jake Ward of Popular Science magazine. From there, the public voted for its favorite idea from among five finalists in each category. The top five ideas receiving the most votes and highest judges' scores include:

* Building a Better Bike Helmet submitted by Stu S.: Inspired by T.H.U.M.S., this idea uses Toyota's technology to assess the strengths and weaknesses of current bicycle helmets and improves upon these designs to protect riders from traumatic brain injuries.
* Pure Air submitted by Tim W.: Using the Solar Powered Ventilation System, this idea proposes a way to draw smoke from huts in developing nations, ultimately providing improved health conditions in an environmentally-friendly way.
* Power Plant Gym submitted by Birken S.: This idea was inspired by Toyota HSD technology to convert the energy exerted at a gym into electricity. Connecting exercise equipment to a system of resistance cords and turbines, users would put electricity back into their local power grid simply by working out.
* Automated Firefighting Extension Ladder Guidance System submitted by Fran O.: This idea uses the Advanced Parking Guidance System to increase efficiency and precision in emergency situations, reduce risk and decrease the amount of time it takes to accurately position a firefighting ladder.
* Touch Tracer Mouse, Keyboard & Monitor submitted by David C.: By integrating Toyota's Touch Tracer Display into a computer mouse, keyboard and monitor all in one place, this idea allows users to easily toggle between the mouse, keyboard and numerical pad while the heads-up display shows them exactly where their fingers are in relation to the keys.

"The caliber of submissions was impressive," said Bill Fay, group vice president of marketing for TMS. "The winning ideas truly re-imagine existing Toyota technologies in ways that continue to improve quality of life and positively impact the communities in which they might be used. We look forward to bringing these ideas to fruition alongside the winners and our partner organizations next month."

In addition to receiving a choice of three Toyota vehicles—Highlander Hybrid, Prius or Venza—winners are invited to participate in a rapid prototyping session June 3-5, 2011 at CMU's campus in Pittsburgh, PA. Each will be paired with a team of engineers and experts from Toyota, CMU and "post-digital" shop Deeplocal to concept and build their idea over the course of the three-day workshop. In partnering with CMU faculty and students and Deeplocal staff, Toyota will leverage the two organizations' highly-skilled engineers and designers to bring the winning ideas to life.

To learn more about the winners and the Ideas for Good program, visit:

Toyota Motor Sales (TMS), U.S.A., Inc. has announced the 25 finalists in its Ideas for Good challenge, a unique initiative centered on what the company has been doing for many years: repurposing its innovative automotive technology to benefit society in the non-automotive space. These finalists will now compete for the public's votes in an attempt to bring their ideas to life during a prototyping session in June.

From November 8, 2010 through February 28, 2011, consumers were invited to share their ideas on how to repurpose five distinct Toyota technologies to create new, non-automotive applications which ultimately benefit society. Over 4,000 submissions were evaluated by a panel of independent judges, including Joel Stitzel, Ph.D. of Wake Forest University Baptist Medical Center; Keith Grossman of WIRED magazine; Grace Hawthorne of Hasso Platner Institute of Design at Stanford University; Jake Ward of Popular Science magazine and Josh Morenstein of fuseproject. The panel identified the following as the top 25 submissions—five ideas inspired by each of the Toyota technologies featured in the Ideas for Good program:

Total Human Model for Safety (T.H.U.M.S.)

* Active Brace to Prevent Anterior Cruciate Ligament Rupture submitted by Aureliu P.
* T.H.U.M.S. for EMTs submitted by Dawit B.
* T.H.U.M.S. Rehabilitation submitted by Hoyt J.
* Protecting the Elderly from Injuries Due to Falling submitted by Roberta S.
* Build a Better Bicycle Helmet submitted by Stu S.

Solar Powered Ventilation System

* Crop Drying with Solar Powered Ventilation System submitted by Andy W.
* Self-contained Mobile Water Purification Unit submitted by Stephen B.
* Solar Powered Ventilation for Safer, Greener Aerobic Landfills submitted by Steven C.
* Pure Air submitted by Tim W.
* Solar Ventilation of Sewage Pipelines submitted by Zahid K.

Hybrid Synergy Drive (HSD)

* Power Plant Gym submitted by Birken S.
* Medical Ventilators for Disaster Use submitted by Joel S.
* Windmill Braking submitted by Mena E.
* Kinetically Powered Prostheses submitted by Michael C.
* HSD to Assist Wheelchair Bound Persons submitted by Rodney Q.

Advanced Parking Guidance System

* Self Regulated Shopping Cart submitted by Brian T.
* Automated Firefighting Extension Ladder Guidance System submitted by Fran O.
* Door Assist System for Power Wheelchairs submitted by Jeremy B.
* AHTS: Advanced Hospital Transportation System submitted by John C.
* Guidance System for the Disabled submitted by Vernie R.

Touch Tracer Display

* Musical Touch: A Learning Tool submitted by Bruce L.
* Touch Tracer Computer Mouse, Keyboard and Monitor submitted by David C.
* Surgical Robot/Laparoscopic Touch Tracer Display submitted by David H.
* Firefighters Critical Status Display submitted by Justin E.
* Walking Again Through Touch Tracer submitted by Sheila B.

The next phase of the challenge asks the public to vote for its favorite idea in each category through April 30, 2011. The total number of public votes combined with the judges' scores will determine the top five ideas. Winners will be announced on May 9, 2011, with a design and prototyping session to follow in June. In addition to the opportunity to bring his or her idea to life, each winner will also receive their choice of one of three Toyota vehicles: the Highlander Hybrid, Prius or Venza.

To learn more about the 25 finalist ideas and cast your vote, visit

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