Walmart (3)

Walmart kicked off a new installment of "Get on the Shelf", a social, crowdsourcing competition developed by @WalmartLabs that gives entrepreneurs a chance to get noticed and sell their products on and potentially in select Walmart stores.  Entrepreneurs, business owners and inventors can enter now through July 31 by submitting a video featuring their product.

The contest is open to a wide range of products, and any entrepreneur in America with a big dream and great product is encouraged to enter. For this year’s contest, Walmart has special interest in seeing products made in the U.S. as part of its domestic sourcing commitment – in addition to reviewing other items from multiple categories.

“We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers,” said Joel Anderson, President and CEO of “Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better.”

Businesses and product developers can submit entries for products that complement the assortment of items sold on, such as electronics, home, toys and apparel. All entries will be screened by Walmart merchants, and then the public will be asked to vote on their favorite products later this summer.

Walmart’s second Get on the Shelf contest offers inventors and entrepreneurs more chances to win and broad exposure to millions of potential customers.  Informed by the first round of public voting, Walmart merchants will select up to 20 product finalists that will be featured in an original web series produced by VIMBY, The Mark Burnett Digital Studio.  Each week the public vote will determine the winning item and through this process, up to five winning products will be chosen to be sold on One or more of these winners will be selected as a grand prize winner based on the number of online pre-orders from customers, and could potentially be sold in select Walmart stores.

Last year’s Get on the Shelf contest attracted more than 5,000 entries, and more than one million votes from across the country. Voters chose last year’s grand prize winner Humankind Water and runners-up PlateTopper and SnapIt Eyeglass Repair Kit.

The Get on the Shelf platform was created by @WalmartLabs, the technology arm of Walmart Global eCommerce, which designed it to be scalable and robust enough to process a high level of product entries, votes and traffic. Since the initial U.S. Get on the Shelf contest in 2012, the platform was used to source greeting card designs, which were submitted and voted upon by customers. One of the winning designs was among the top-selling greeting cards last holiday on

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Walmart (NYSE: WMT) today announced the final winners of its popular Get on the Shelf contest: HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit.

More than 4,000 inventors, entrepreneurs and small businesses from across the country entered the contest with video submissions for products ranging from household wares and children’s toys to organic food and green items. Over one million votes were cast by the public to vie for the opportunity to be carried at and in Walmart U.S. stores.

HumanKind Water, a bottled water company that gives 100 percent of its net profits towards clean drinking water for underdeveloped communities worldwide, was the Grand Prize winner. PlateTopper, a kitchen product that transforms dinner plates into airtight food storage containers, came in second. SnapIt Eyeglass Repair Kit, a screw kit to fix glasses in 30 seconds, was the third winner. All three products will be available on and HumanKind Water will also be on physical shelves in select Walmart U.S. stores soon.

“Get on the Shelf has brought out the best in American ingenuity and creativity with products that are clever, fun and useful,” said Joel Anderson, president and CEO of “The three winners demonstrated a deep passion, incredible imagination, and sheer persistence in their journey. We congratulate them and are proud to carry their products at Walmart.”

HumanKind Water
HumanKind is on a mission to deliver clean filtered water to people in the world who need it the most. HumanKind, based in Philadelphia, reports that more than one billion people – one in seven across the globe– lack access to clean drinking water and half of all hospital beds in the world are filled with people dying from lack of clean water or sanitation. With the digging of wells, installation of filtration and chlorination systems and possible harvesting of rain, HumanKind believes the problem can be eradicated. For them, if every American purchased $10 worth of HumanKind Water a year – less than what most spend on Halloween candy – it could nearly eradicate one of the world’s largest and most tragic physical problems. HumanKind Water will be available soon on In the meantime customers can sign up for an email alert to notify them when the product is available.

PlateTopper, based in San Francisco, is the brainchild of Michael Tseng who first developed a prototype for the product in 2005 when he was studying at Princeton University. Michael then went on to complete his graduate studies in biomedical engineering and medicine while working on PlateTopper part-time. In the last year, Michael has spent all of his time perfecting PlateTopper to enable people to quickly and easily store food right on the dinner plate. The product is now available for sale at for $19.77.

SnapIt Eyeglass Repair Kit
SnapIt Eyeglass Repair Kit, out of East Wenatchee, Washington, is a patented screw kit that fixes sunglasses or eyeglasses in 30 seconds. Inventor Nancy Tedeschi created SnapIt when her mother used a dangling earring to hold her broken glasses together. After starting on a path to create eyeglass charms, Nancy wanted an easier way to screw together eyeglasses and reinvented the tiny screws that are hard to grasp. SnapIt’s design employs a feeder tab that guides the screws in place, and can easily be snapped off once the glasses are secured. SnapIt will be available soon on and customers can sign up for an email alert to notify them of the product’s availability.

Throughout the contest, the winning inventors went the distance to market their participation. Humankind Water transformed its homepage into a “war room” completely dedicated to getting votes. PlateTopper deployed humorous videos and social marketing tactics to raise visibility, including a YouTube video, which has been viewed more than two million times. Nancy of Snapit even went to the NBC Today Show’s plaza in New York where her assistant dressed as a giant screw and was seen on national television with a sign asking for votes.

Get on the Shelf, a program from @WalmartLabs, launched in January of this year where contestants sent in videos of their latest inventions to be voted on by the public. In the first 24 hours of the contest voting, which began March 7, nearly 95 percent of the participants received a vote via Facebook or text. The top five product categories were home improvement, personalized products, health/wellness/fitness, fashion apparel/home and outdoor home.

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Walmart (NYSE: WMT) today announced the launch of Get on the Shelf, the first contest of its kind from a major retailer. Beginning today, anyone can enter Get on the Shelf for the chance to get their product sold on and even in Walmart stores. Any product in any category currently covered by Walmart is eligible ranging from housewares and electronics to toys and apparel.

The nationwide contest is the latest announcement from Walmart Labs and similar to the popular American Idol television show, contestants will create videos of their latest inventions and the public will vote online for the winners.

A two-round public voting process will determine the top three products to be sold on The Grand Prize winner’s product will be sold on and featured on the site’s home page, and also get valuable shelf space in select Walmart stores across the country.

“Walmart has the best products at everyday low prices but we know there are some great undiscovered products that have not yet reached our shelves,” said Venky Harinarayan, senior vice president of Walmart Global e-commerce and co-head of Walmart Labs “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.”

The contest opened with a sneak preview a few weeks ago and already has over 40 entries including a new hot sauce, cube game, hair accessory, iPad pillow and paw puffs for dogs from individuals across the country.

Contestants can submit an entry video until February 22 when the submission round ends. Videos will be screened for appropriateness before posting them to the site. The first round of voting will take place March 7th through April 4th at which point the top 10 finalists will be announced. The second round of voting will take place April 11th – April 24, at which point the top three contestants and grand prize winner will be announced.

The contest is only open to participants in the United States. Walmart employees are not eligible for the contest. Products already carried by Walmart or are not eligible for entry.

For more information and contest rules, visit:

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