As Seen On TV

As Seen On TV (1)

Wednesday, 14 December 2011 09:05

As Seen On TV, Inc.'s Pitch Tank Event Successful

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As Seen On TV, Inc., the parent company of TVGoods, Inc., held a Pitch Tank event in Tampa, FL over the weekend of December 10th and 11th.

Pitch Tank is marketed to entrepreneurs and inventors as a platform to introduce and demonstrate businesses and/or products to the As Seen On TV, Inc. team, including Kevin Harrington. The event includes real training from Kevin Harrington on how to take your business or product from an idea to reality, including information on development and marketing. Covered topics include mass marketing, branding, intellectual property, manufacturing, ecommerce, web design, and all the latest marketing trends and strategies. Distribution channel strategy is also a key area of focus, including television shopping channels, infomercials and the Internet.

In addition to assisting and training the participants, the As Seen On TV, Inc. team was exposed to several businesses and products that it will continue to evaluate and monitor, with the hopes of partnering in the future. The company looks forward to hosting its next Pitch Tank event in a different city within the next 90 days.

"Pitch Tank has already turned into a profitable department for As Seen On TV, Inc. The company is able to use its expertise to be able to monetize the thousands of inventor submissions we get annually," said Steve Rogai, CEO of As Seen On TV, Inc.

"Last weekend's Pitch Tank event surpassed our expectations. It was successful for both the entrepreneurs and inventors in attendance and our company. There are tons of amazing people in this world, people with a lot of talent, skill and great ideas. Unfortunately, many of these amazing people struggle because they have no direction. I get approached daily from people with great ideas, and many have done a lot of work on those ideas. People show me prototypes, market research data and some have even begun selling their products or ideas. Every one of these people have a few pieces of the puzzle, but the one thing that they are all lacking is knowledge on how to complete the puzzle; and Pitch Tank gives them that knowledge," said Kevin Harrington, Chairman of As Seen On TV, Inc.

As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television.

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