Media Corp Becomes Official Sponsor of ICKC's National Invention Contest

Media Corp has become the official sponsor of the ICKC National inventors contest held in Kansas City. The ICKC contest was created by the Ewing Kauffman Foundation and is a nonprofit organization with over 1,000 members. Media Corp will offer a $20,000 testing package to the winner of the contest.

The ICKC National Invention Contest is looking for inventors to submit their inventions for a chance to win a commercial produced for Direct Response television (DR-TV). The complete package which includes a TV spot to be aired in select markets for product testing is a prize worth $20,000. If successful, the winners invention would generate thousands of dollars in royalties for the inventor.

Ed Waldberg, President of Media Corp. says "We are pleased to be the primary sponsor of the ICKC National Invention Contest. This contest provides inventors of all types to have a chance to win a DR-TV spot that could literally change their lives if the product is a success. DR-TV is still the best and quickest way to get your product to market. In our industry the right product and speed to market is the key to success."

Typically an inventor will spend in excess of $10,000 to produce and air a commercial. "Going it alone is expensive and time consuming. The ICKC National Invention Contest is an opportunity like none other," says Carrie Jeske, Marketing Director for the Inventors Club of Kansas City. When inventors submit products to the ICKC National Invention Contest they should consider the seven most important criteria for DR-TV product success:

1. Does your product have a unique selling advantage? In other words how does your product stand apart and does it have a "wow" factor?
2. Problem/Solution/Benefit Orientation. The bigger or more common the problem solved?the more the product sells!
3. Does your product appeal to the masses? TV reaches a very broad demographic, if your product appeals to the masses you have a winner.
4. Product Pricing. Typically products under $100 are considered good short-form DRTV items.
5. How demonstrable is your product? The better the visual demonstration of the product the greater the chance for success.
6. Is your product believable? Will people believe your product will work?
7. Is your product easily explained? Consumers must be able to understand what the product does in a relatively short amount of time.

If you have an invention and you think that it meets the seven criteria to make a DR-TV winner then submit your product today at: www.inventorsclubofkc.org

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