RadioShack Receives Editor's Choice Award at Second Annual World Maker Faire

Returning to its Do-It-Yourself roots, RadioShack(R) was awarded the Maker Faire Editor's Choice Award at the recent second annual World Maker Faire. Held at the New York Hall of Science Sept. 17-18, Maker Faire was an unforgettable weekend of science, art and DIY culture in a festival atmosphere.

At the RadioShack booth, 4,000 kits to build LED flashlights were given away and/or built by makers and media alike. RadioShack stores across the country, and, offer a variety of products designed specifically for makers, including kits, batteries, LEDs, electrical components, wire and cabling, fusing and various other essential parts. Additionally, this fall RadioShack will begin carrying Arduino products, the number one requested product extension from our customers.

"We were happy to connect with and celebrate the creative spark among the makers who have made RadioShack an enduring, iconic American brand," said Lee Applbaum, chief marketing officer for RadioShack Corp. "I'm proud of our team's participation in Maker Faire. Although just a start, the event was instrumental in helping us begin to reconnect with this core group of consumers."

"RadioShack, known for serving the DIY audience for more than 90 years, was a natural partner for the Maker Faire event. They clearly came to the Faire with the right activities, information and team to address the Maker Faire audience and we are thrilled to have them as one of our key partners," according to Maker in Chief, Sherry Huss. Many of RadioShack's employees are makers themselves -- from product development to marketing to store associates -- the company depends on these internal advocates for feedback, ideas and to stay connected to the DIY community.

This year's Faire featured more than 500 makers as well as a crafts pavilion, village devoted to 3D printing and a special emphasis on innovations in health care. This exciting weekend of fun centered on creativity, ingenuity and resourcefulness in all forms.

World Maker Faire 2011 was presented by RadioShack and includes the following sponsors: Cognizant, GE, Microsoft, Atmel, Digi-Key, HP, AutoDesk, ShopBot Tools, Epilog Laser, Sparkfun Electronics, TechShop, Clif Kid and Etsy.

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