INPEX® Partners with ERA for New Product Showcase at 2012 D2C Convention

InventHelp’s INPEX® is again partnering with the Electronic Retailing Association, (ERA) to host the InventHelp-INPEX® New Product Showcase at the 2012 ERA D2C Convention in Las Vegas, September 11-13, 2012.

The InventHelp-INPEX® New Product Showcase is designed to give inventors the opportunity to present their products to companies in the direct response television industry. The showcase is part of the larger ERA annual convention held at the Wynn Hotel. The ERA D2C Convention is billed as the only trade show dedicated to direct response retail sales and product development on TV, radio and online.

The New Product Showcase will feature 37 inventors, who will each receive several minutes to pitch their products to a panel of expert DRTV judges. The judges will pick the top inventor, crowning him or her, “Inventor of the Year.” The top five scoring inventors will have the chance to see their product pitched on stage by professional pitchmen & women in front of a live audience. Inventions are chosen based on DRTV pitchability and DRTV potential.

At INPEX® 2012, twenty inventors were selected by an ERA panel for an invitation to participate in the New Product Showcase. Approximately 37 inventors in total will be appearing in the showcase.

“We are pleased to be partnering with ERA for the fourth year in a row to bring the New Product Showcase to the convention,” said Nicole Hait, director of InventHelp’s INPEX. “We think it’s a unique opportunity for inventors to be able to network with professionals in the direct response industry.”

This year’s D2C Convention is the 22nd annual show where the industry’s technology innovators, manufacturers, buyers and marketers meet to learn about trends in the direct-to-consumer marketplace and meet with partners and potential customers. The event is on track to feature more than 4000 attendees and 125 exhibitors, a variety of educational sessions on e-retailing strategies and expansive networking opportunities, as well as a wide variety of events on the trade show floor.

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