Design Concepts Announces New Director of Industrial Design

Design Concepts, Inc., an award-winning innovation and product design consultancy headquartered in Madison, WI, has deepened the firm's expertise in industrial design with the addition of Bill Dorr to the key leadership position of director of industrial design.

In his role, Bill is responsible for driving design thinking and execution across Design Concepts’ team of eight industrial designers. He focuses his expertise on nurturing creative thought while ensuring design alignment with client goals and objectives. Throughout his career, Bill has developed particular strengths in design execution for manufacturing, brand strategy and creative collaboration.

Bill brings to the firm more than ten years of design leadership experience in both corporate and consulting environments. Bill was a founding partner of notable design firms in both Atlanta and Phoenix. He has extensive product design experience in consumer electronics gained at technology leaders including Compaq Computer Corporation. Most recently, Bill was senior vice president of marketing and design at Uniden America Corporation in Fort Worth, Texas.

Ami Verhalen, Design Concepts’ vice president of design, shares, “I am thrilled to welcome Bill to the firm. He brings a wealth of experience to Design Concepts as an accomplished designer, a leader in business and a mentor to design talent. We’re extremely pleased to be able to share with our clients Bill’s depth of talent and expertise.”

Design Concepts, Inc. is an innovation and product design consultancy with more than 45 years of experience providing product and service expertise spanning strategy, research, design, human factors, engineering and prototyping.

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