Senior management changes at Bayer MaterialScience

Bayer MaterialScience is strengthening its marketing and innovation activities with the appointment of Peter Vanacker to the Executive Committee position of Head of Industrial Marketing and Innovation. Peter Vanacker takes his new position from his current role as Head of Polyurethanes Business Unit, on July 1, 2011.

In his new role, Peter Vanacker will be responsible for driving industrial marketing and innovation as key elements of the Bayer MaterialScience growth strategy. In addition, he will lead the company’s development business activities in Functional Films and Carbon Nanotubes, among others.

"I cannot stress enough how important industrial marketing is to our future growth," said Patrick Thomas, CEO of Bayer MaterialScience. "The markets in which we operate are changing faster today than at any time in the past, and we must ensure we develop a strong feeling for market trends through our activities in this field.

At the same time, Dr. Joachim Wolff succeeds Peter Vanacker as Head of the Polyurethanes Business Unit, while Daniel Meyer joins the Executive Committee and succeeds Joachim Wolff as Head of the Coatings, Adhesives and Specialties Business Unit. Daniel Meyer was previously Head of Marketing and Business Development within this business unit in the Asia Pacific Region.

In a further development, Bayer MaterialScience has extended its Executive Committee to incorporate key functional activities. Michael Bernhardt, Wolfgang Miebach and Richard Northcote join the Executive Committee on July 1, 2011 in their positions as Heads of Human Resources, Corporate Development and Communications and Public Affairs, respectively.

“Each of these individuals brings a wealth of knowledge and experience to the Executive Committee,” said Patrick Thomas. “Their contribution to the leadership of the company will be invaluable as we continue on a strategy of growth and market extension,” he added.

With 2010 sales of EUR 10.2 billion, Bayer MaterialScience is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and the sports and leisure industries. At the end of 2010, Bayer MaterialScience had 30 production sites and employed approximately 14,700 people around the globe. Bayer MaterialScience is a Bayer Group company.

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