Autodesk Supports TED in Creating Foundation for City 2.0

Autodesk, Inc. (NASDAQ:ADSK), a leader in 3D design, engineering and entertainment software and a sponsor of the 2012 TED Conference, is supporting the 2012 TED Prize “The City 2.0.” The City 2.0 seeks to nurture the development of a new city concept, dedicated to reducing the carbon footprint created by occupants and easing the environmental pressures on the world’s rural areas.

Autodesk is supporting City 2.0 through content development and by providing free software and other resources on website, all of which will help citizens more easily visualize and simulate the environmental transformation of their cities. Autodesk will also create a new exhibit for the Autodesk Gallery at One Market in San Francisco, introducing visitors to technology that can help realize the vision of City 2.0.

“The software used by the world’s architects, engineers and urban planners to sustainably design, build and manage cities will play a central role in realizing the vision of City 2.0,” said Carl Bass, Autodesk president and chief executive officer. “Our vision is to help people imagine, design and create a better world, and we are proud to contribute this spirit of innovation to the TED community, which we are sponsoring for the third consecutive year, and by fully supporting the TED Prize.”

The TED Prize is traditionally awarded to an individual, but for the first time in seven years, the winner of the prize is an idea. The City 2.0 was selected because cities promote innovation, education, culture and economic opportunity. Living sustainably is also a critical component of the City 2.0. The wish for the TED Prize was unveiled on February 29, 2012, at the TED Conference in Long Beach, California.

"Autodesk is a company closely aligned with sustainability and innovation – critical components of the City 2.0," said Chris Anderson, curator of the TED conference. "Autodesk continues to be a great supporter of TED and the TED Prize. We are thrilled to have them as a sponsor and welcome their support of the City 2.0"

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