3D Systems Acquires Digital PlaySpace

3D Systems  (NYSE:DDD) announced that it has acquired Digital PlaySpace (DPS), a proprietary, innovative and immersive digital play platform that connects brands, retailers and consumers to 3D printable play activities. Through its two leading digital play properties, Digital Dollhouse and Dreamhouse Designer Facebook app, the DPS platform combines home design, gaming, and community sharing to deliver a vivid 3D create-and-make experience for children and their parents. Compelling content creation, capture and customization features make it quick, easy and fun to personalize and 3D print incredible creations at home on a Cube® 3D printer, or have them cloud printed using 3DS’ fulfillment service, available on its consumer destination site Cubify™.

Jesyca Durchin, DPS founder and CEO said, “We are thrilled to integrate our virtual and actual play experiences directly into the 3DS Cubify platform. Our vision is to deliver a ‘3D PlaySpace’ for everyone. The immersiveness and fun of our PlaySpace experience enhances brand recall and loyalty, enabling brands and retailers to connect with consumers in a whole new way. We designed Digital PlaySpace from the bottom-up for publishing flexibility and scalability, and 3DS is the perfect home for our growth.”

“We are excited to have Jesyca and her entire Digital PlaySpace team join our Cubify platform, enabling millions of new users to connect with family, friends and favorite brands in more immersive and socially creative ways,” said Cathy Lewis, Chief Marketing Officer, 3DS. “Digital PlaySpace’s ability to customize and rapidly publish mobile and web 3D printable content provides a differentiated value proposition for brands and consumers alike.”

Durchin is a leading developer of interactive and filmed entertainment for girls since 1994. She is an award-winning producer of both interactive and 3D animated films for Mattel, and has been a key advisor to Disney Theme Parks regarding brand-sponsored exhibitions targeting women. As a producer, Jesyca has created and produced games, films and rides for leading brands such as Mattel Entertainment, Buena Vista Games, Walt Disney Imagineering, Walt Disney Home Video, and Mattel Interactive.

From virtual worlds to social games, Digital PlaySpace captures and converts consumers through interactive entertainment that strategically leverages play behaviors and lifestyle preferences, seamlessly linking real and virtual goods within immersive and relevant games and interactive experiences. Digital PlaySpace understands brands, their promise to the consumer and how to fulfill that promise through social games. We create real brand engagement for consumers in keeping with what they want and expect, and design games for you that go beyond the traditional corporate/consumer relationship, creating “play spaces” that build brand awareness, fans and customer loyalty.

For more information, visit: www.digitalplayspace.com

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